Catalog Management, Portals Onboarding, FMCG Category, Marketplace Expertise, Product Catalog, Promotion, Product Promotions, Product online sales, online sales, e-commerce sales, e-commerce marketing, e-comm
· Drive traffic, conversions, and customer engagement/experience initiatives to enable sustainable business growth on e-commerce
· Analytics, Leading PLS, PPC, display advertising
· Manage Catalogue on e-commerce platforms
· Create & Manage daily/weekly/monthly performance reports at brand & SKU level
· Inventory & demand planning based on DRR
· Keywords & SEO management, run ads based on them.
· Keep track of targeted categories, shopping trends and identify gaps.
· Working effectively with internal departments: creative, ops, revenue and social media teams to maintain brand identity sync, forecast, quality, account health and customer feedback on all platforms and channels.
· Developing pricing’’ strategy across all e-commerce platforms to optimise sales growth.
· Work strongly in sync with POCs of various marketplaces and sales channels to increase visibility and revenue on a regular basis.
· Manage and execute promotional campaigns, and overall channel ROI.
· Effectively monitor and work on all sales channels to ensure continuing contribution to sales volume, profit and ROI objectives.
· Monitor order processing, dispatching, allocations with support from the ops team.
· Hands-on knowledge of portals of various marketplaces and different functionalities
· Dealing with e-commerce category managers for product placement and visibility (Ex. Amazon, Flipkart, Blinkit etc.
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